Black-hat services are not illegal, but trafficking in them risks the wrath of Google.
Many people say what are the odds of getting caught? Everyone else is doing it so why not me?
Well here is a little story about J.C. Penney, yes the big chain store, had created a great number of links which were designed to fool Google into thinking that had more popular links than they really had.
They had created about 2,015 pages are on sites related, using such phases are But most “black dresses” and a Penney link were tacked to the bottom of a site called nuclear.engineeringaddict .com or casino-focus .com. and so on. Well Google considers fake sites like this to be “Black-hat” SEO and a something that they don’t want people doing.
The results of Google finding out?
J.C. Penney went from number one in many good keywords down to number 70th.
For the full article and more information check out the NYtimes.com
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