Quick SEO tips: Newsletters

For a company or organization a newsletter has been one of the most powerful tools for years. From a simple church bulletin to a slick catalog a newsletter keeps members informed and attracts new people. As any mail order company will tell you they will always see sales go up right after a catalog has been mailed out and received.

The good news is that online newsletters are easy to do and can be done at little cost too even free. Some web service providers give you the option to install free newsletter, ezine, software. Other will allow you to install software to create and handle your newsletter. The third option to use someone else website to control your newsletter, which often comes with a price tags so be careful with this option. I would personally recommend looking into the free software first and if you can’t find one that meets your needs then go ahead and pay for the software.

I would personally recommend the free phplist software which is open-source and is 100% free in costs. Check it out at: http://www.phplist.com/

The great thing about these types of software is that it allows people to add and remove themselves from the database to receive the newsletter and will allow the managers to remove e-mails that have bounced back too many times.

The current buzz word for SEO and Marketing is “Social Marketing” and nothing says social like a good newsletter.